PELOTON (Executive Director)


Over the course of 2 years helped grow successful startup fitness / technology outfit, Peloton, by leading key creative and business initiatives by leveraging background in media, finance, consulting, technology, entertainment, and fitness.

Ownership of all subscription-based media
Develop and execute short and long term content strategies
Manage, Produce and Direct live, studio, and social / lifestyle shoots
Manage and grow talent (e.g., Editors, GFX, Cinematographers and Associate Producers)
Organize and lead key Production, Marketing and Product meetings
Hire and manage external production (able to negotiate all aspects of production)
Produce internal Production Calendars
Manage, grow and develop on-screen talent


Executive Director & Producer


Oct 2015-Oct 2017