The objective: To create a music video with UNICEF Goodwill Ambassador and Grammy-winning world music artist Angélique Kidjo for the song that she wrote for the Pampers / Unicef campaign.
The video was used to help create awareness for the ‘Give the Gift of Life’, a new campaign with Pampers to help eliminate maternal and neonatal tetanus (MNT) by 2012.
At the campaign kick-off in Paris, France, Ms. Kidjo debuted ‘You Can Count on Me’. From October through December 2009, anyone who joined the global effort to eliminate MNT could do so by simply downloading the song for free.
For every download, Pampers made a donation in support of UNICEF’s tetanus vaccination activities for women of childbearing age and newborn babies.
Status: Successful completion.
Pampers / P&G
Director / Editor